“The idea for ellihome grew out of our personal experience of setting up The Home Straight, ellihome’s sister company, which specialises in helping older people move, downsize & age in place.

With increasing numbers of our older clients choosing to stay safe & independent in their own home for as long as possible & decreasing State support to enable them to do so, we could see a consumer market for assisted living products primed for growth.

Combining this opportunity with the surprising absence in the market of well designed, high quality assisted living products crystallised our idea for ellihome.”